The
water sector
, especially the German one, has the reputation (we can confirm this, too, from our own experience) of not being the most open to innovative processes and approaches. While the call for innovation and change is loud and politically demanded here as well as everywhere else (key words:
United Nations Sustainability Goals, Germany´s
Nationale Wasserstrategie or
Spurenstoffstrategie des Bundes), actual new ideas are met with extreme reluctance, if not outright rejection. Why should established companies with processes and plants that have sold well up to now make room for others, even voluntarily and for example, without pressure from the legislator regarding limit values for microplastics?
In
public, everyone is open to innovation, environmental and health protection
. Behind the scenes, the race for markets and customers is on. Those who, like us, act in an environmentally and health-oriented manner and value
social and ecological impact
more highly than individual profit, often receive no more than an appreciative pat on the back coupled with a mild smile. But - not always!